Focus on the donor, catch his eye, and trust the data

Jeff Brooks, the man who literally wrote the book on fundraising, put together a great list of important principles he’s discovered over his 30-year career. 

Take a look at this post, 8 Transformative Things I've Learned from 30 years in Fundraising, on his Future Fundraising Now blog.

Here are some quick highlights: focus on the donor, catch the donor’s eye, and trust your data.

Jeff couldn’t be more right! These are crucial tips to keep in mind when raising money for your organization’s mission.

I highly recommend Jeff’s book, The Fundraiser’s Guide to Irresistible Communications. It’s an essential read for anyone involved in fundraising.

DENNIS HOFFMAN, CEO
ENGAGE USA