I’m always on the lookout for interesting books about fundraising. So, I thought I’d share one of my favorites with you.
Whether you’re a fundraising newcomer or grizzled veteran, The Fundraiser’s Guide to Irresistible Communication by Jeff Brooks is a…Read More
I just came across this video from Bloomerang TV. Steven Shattuck, Bloomerang TV’s host, and John Lepp from Agents of Good bring up some great points about an important aspect of fundraising.
I’ve never met John Lepp. He’s not a client. I guess he’s a colleague. But before this afternoon, I’d never heard of him. And I love everything John Lepp has to say.
Direct mail is most powerful when we make donors feel like heroes. It allows us to empower people and…Read More
Have you ever seen one of those triangular diagrams asking you to “only pick two” of three seemingly essential options?
Sometimes they’re used to represent a college student’s painstaking decision of how to spend their very limited free time on activities like studying, sleep, or socializing.
Bill Jacobs posted a diagram on the Analytical Ones website that applies to business and fundraising (or almost anything).Read More
Andrew Fegley takes a really interesting look at the rapid evolution direct mail is undergoing in his article, How Chief Marketing Officers Can Innovate With Direct Mail, on Entrepreneur.com.
Data and technology are being used in new and exciting ways we hadn’t dreamed possible just ten or fifteen years ago. I wrote a little bit about one example of this in my last blog.
As Andrew notes, we’re constantly improving how we use data to appeal to the right people.Read More
I stumbled across a fascinating article by Henry DeVries over at Forbes, How A Direct Mail Secret Could 10X Your Response Rate.
As part of their direct mail campaign, instead of sending letters to prospective customers, a company sent mini-tablets!Read More
Check out this speech my business partner, and President of Engage USA, Kathleen Clem, gave about the journey of starting our company.
It’s taken a lot of hard work but we’re so proud of the services we provide our clients.
Kathleen, and our entire team, will never leave you holding the bag.Read More
We’ve long lived in a do-it-yourself culture.
Though we teach our children the value of teamwork from a young age--we also tend to see independence as a sign of strength and capability.
Conversely, we could as easily view those who constantly ask for favors and help as needy, selfish, or helpless. Maybe this is why we’re so uncomfortable asking for help: we don’t want others to think we’re greedy or weak.Read More
In a partnership between the Frederick County Office of Economic Development and Frederick Magazine, the Frederick OED just published its first official list of the 2017 Top 50 Businesses in Frederick County, Maryland.
Proudly making our appearance at #18 is Engage USA!Read More
Rotary phones to smart phones. Commodores to MacBooks. 8-tracks to MP3 players. The world is always changing for each new generation.
But one thing that may never change is the all-out war between them: from the music they listen to, the clothes they wear, their schooling, jobs, hobbies, and even they way they talk, practically EVERYTHING is up for criticism when one generation decides to start talking about another.Read More
I haven’t reached the point that I only log into Facebook to see photos of my grandchildren--yet. But I have to admit that I’m not quite sure what Instagram or Snap Chat are all about.
So when I spent time this weekend with my friend Mark Murphy who embraces Social Media to promote his books, seminars, and studies at LeadershipIQ, I was surprised by how interesting Social Media can be.Read More
It might seem romantic to say true happiness lies in what we are able to give to others--not in what we are able to gain for ourselves.
But logically, generosity doesn’t make sense: if we want to better things for ourselves as much as possible, why do many of us give so much of what we have to others--especially when we don’t appear to benefit from the transaction?Read More
A new collaborative study by Grey Matter Research and Opinions 4 Good, called The Donor Mindset Study III, asked 1,000 American donors to evaluate their reactions to charitable fundraising appeals made via direct mail and email.Read More
Glinda the Good Witch said, “it’s always best to start at the beginning.”
Either direct mail donors don’t care that much about The Wizard of Oz or what she said only rings true when we’re talking about the Yellow Brick Road. It’s definitely not the case when we’re talking about fundraising letters.Read More
Trust gains you new donors and retains your past donors. Trust is what makes a donor comfortable making a sacrifice to support your cause. Trust is what makes a donor keep giving to your cause even if he won’t personally see the direct results of what you’ve done with his donation.
In the mind of a donor, your ability to inspire trust is incredibly important. It may even be the most important part of your relationship.Read More
Andrea Proulx Buinicki is the founder of Giving Focus, a philanthropy consulting firm specializing in helping smaller nonprofits ditch the professional fundraisers and take command of their own fundraising. Buinicki started Giving Focus in 2011 after 15 years of working in nonprofit fundraising and marketing, and was recognized in 2012 by The Northwest Indiana Times as one of Northwest Indiana’s top “20 Under 40” for her exceptional career in philanthropyRead More
In a 2008 article for Target Marketing, consultant, Denny Hatch, described one of his first conversations as a new hire under Lew Smith, creative VP at Grolier Enterprises. One of the first things he asked Smith on his first day:
Why does direct mail look so junky?Read More
You’re in the lobby of an office building waiting for an elevator to take you to the tenth floor.
The doors open and you step inside.
In the elevator with you is one other person. She just happens to be the perfect candidate for a long-term donor to your organization.Read More