Behavioral Economics with Mark Murphy

Behavioral Economics with Mark Murphy

In this episode of Greater Returns: A Fundraising Podcast, Dennis Hoffman sits down with Mark Murphy, Chairman and CEO of Leadership IQ, to discuss increasing fundraising efficiency by using theories of behavioral economics. Mark talks about the human desire to give, why a heartfelt message is more powerful than a gift, and understanding the research and factors that drive human behavior.

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Managing Your Google Grant with Grant Hensel of Nonprofit Megaphone

Managing Your Google Grant with Grant Hensel of Nonprofit Megaphone

In this episode of Greater Returns: A Fundraising Podcast, Dennis Hoffman talks with Grant Hensel, Founder and CEO of Nonprofit Megaphone, about how to access grant money to help nonprofit organizations improve their outreach through digital advertising on Google. Grant discusses the qualifications a nonprofit organization needs to meet, why many organizations underutilize the grant program, and why authenticity and gratitude matter.

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It's About the Golden Rule

It's About the Golden Rule

In this episode of Greater Returns: A Fundraising Podcast, Dennis Hoffman is joined by Olga Moshinsky Woltman, the Founder and Principal of LemonSkies, to talk about fundraising best practices. Olga shares tips for donor engagement and retention, mistakes you should avoid when fundraising, how to get your kids involved in philanthropic giving, and the importance of being your true, authentic self.

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Leading Digital Marketing For Nonprofits with Kevin Lee of Didit

Leading Digital Marketing For Nonprofits with Kevin Lee of Didit

In this episode of Greater Returns: A Fundraising Podcast, Dennis Hoffman sits down with Kevin Lee, Executive Chairman and Co-founder of Didit, to discuss his launch of nonprofit marketing fundraisers in the e-commerce world. Kevin talks about how he created an engaging platform to attract more donors, techniques and proven strategies to boost fundraising, and why a solid team is a crucial element of success. Stay tuned!

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Why Your Data Matters More Than Your Dollars

Why Your Data Matters More Than Your Dollars

In this episode of Greater Returns: A Fundraising Podcast, Dennis Hoffman, a data geek and Founder and CEO of Engage USA, speaks with Rise25 Co-founder John Corcoran about connecting your data to your dollars. Dennis talks about the importance of effectively balancing your database, the accuracy of data, and the development of analytics tools for fundraising. Stay tuned!

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Bounty & Scarcity: Fundraising in the Time of COVID

Bounty & Scarcity: Fundraising in the Time of COVID

In this episode of Greater Returns: A Fundraising Podcast, Dennis Hoffman speaks with Bob Rudderow, Founder of RHA Marketing, about the importance of using effective communication for higher gift amounts. Bob offers tips and tricks for sending out direct mail during a pandemic, regularly communicating with donors, and showing gratitude for a donation. Stay tuned!

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How to Be Effective in Your Fundraising Communications

How to Be Effective in Your Fundraising Communications

In this episode of Greater Returns: A Fundraising Podcast, Dennis Hoffman, a fundraiser at heart and the Founder and CEO of Engage USA, talks with John Corcoran about what it means to deliver personalized and transparent expert caging and commercial lockbox services. His obsession with clean data has the biggest impact with providing expert client and donor services. Break out of your old cage and get the lockdown on running a more successful fundraiser. Stay tuned!

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How the Data Revolution Has Impacted Caging and Lockbox Services

How the Data Revolution Has Impacted Caging and Lockbox Services

In this episode of Greater Returns: A Fundraising Podcast, Dennis Hoffman, a fundraiser at heart and the Founder and CEO of Engage USA, talks with John Corcoran about what it means to deliver personalized and transparent expert caging and commercial lockbox services. His obsession with clean data has the biggest impact with providing expert client and donor services. Break out of your old cage and get the lockdown on running a more successful fundraiser. Stay tuned!

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