Here’s a direct mail pro-tip: once you’ve finished writing the Greatest Fundraising Letter Ever, read it aloud to yourself.
Does it sound choppy? Are your sentences short? Are you starting sentences with conjunctions, repeating yourself, breaking sentences between pages, and leaving all those annoying commas out of the mix?
I hate to break it to you, but if that’s the case, you might want to toss that first draft in the circular file and start again.Read More